I’m a results-driven senior freelance public relations and communications consultant with 12 years’ experience working with clients to generate mass brand awareness and market cut-through, and position them as thought leaders in their industries.
I work with clients across multiple sectors, primarily focusing on enterprise technology; commercial and residential property; and sustainability, and am experienced delivering both B2B and B2C PR campaigns and communications activity.
Prior to becoming a freelancer in mid-2019 I was the head of PR and communications for Australia at leading independent global property consultancy Knight Frank for over four years, helping operatives and business leaders boost their profiles and overseeing the delivery of thousands of pieces of news coverage every year across major media including The Australian Financial Review, The Australian, state mastheads such as The Sydney Morning Herald / The Age, Domain, Mansion, Sky News, ABC News and more. My team was named the winner of the 2018 Public Relations Institute of Australia’s Golden Target Award for Best Corporate In-house PR Team in NSW.
Prior to my time at Knight Frank, I worked in the national PR team at JLL for three years after working on blue-chip, global brands (including Google, Sony, Westfield, Toyota, Philips Consumer Lifestyle and Intel) in some of Australia’s best PR agencies for over five years.
I am also a certified coach, writer and speaker. I work with clients to pivot their careers and launch businesses that create positive change in the world. Learn more about the coaching work I do here.
here’s what others say about working with me
Bec was extremely easy to work with, guiding us from initial strategy to reporting on coverage. Her communication is second-to-none and her approach delivered beyond our expectations. I look forward to working with her in future and recommend her to others looking for an easy to work with, professional PR consultant in the property industry.
Managing director, pontoon property
Bec is a highly-motivated, trustworthy and accurate public relations consultant, who is also an absolute pleasure to work with.
commercial property editor, the sydney morning herald
Bec is highly-regarded as a savvy PR operator and someone who delivers impressive results and coverage. Always engaging and approachable, she's generous when it comes to sharing her expertise that's built on an impressive career in PR and comms.
regional marketer (asia-pacific), knight frank
Bec is a highly-engaged public relations consultant and has shown the ability to translate the technicalities of our industry and rework this in language anyone can understand. We have come to rely on her advice and communications expertise, as well as the high quality of work she produces.
executive director - head of office leasing (australia), jll
Bec was an incredible mentor during my time at Knight Frank. It didn’t take her long to equip me with the skills needed to effectively deliver PR and communications for the business. Her guidance and support did not go unnoticed and I will continue using her teachings for the rest of my career and life.
external affairs advisor, lendlease
Bec is a talented communications professional who is great to work with. She takes a strategic and integrated approach to maximising coverage and key messaging across print, broadcast, online and social mediums and within the business. I also trust Bec's media training to make me feel comfortable and well-informed ahead of interviews.
director and head of residential research (australia), knight frank
a snapshot of some of the brands i’ve helped with PR and communications advice and activity during my career
i can help you and your brand with:
Developing a holistic communications strategy
Securing media coverage to build audience awareness
Professional copywriting to communicate your ideas
Creating content to promote you as a thought leader
Editing and optimising your marketing and sales materials
Award entry submissions that communicate your success
Media training and preparing for interviews and presentations
Managing and mitigating the impact of a crisis
Launching products, services and research
Identifying and preparing for speaking and trade events