Bec Sands

senior freelance pr and communications consultant
sydney, australia

bec sands

get in touch

email: becsands@becsands.com

Phone: +61 (0)416 119 858

ON LINKEDIN

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CLICK ON THE IMAGE FOR MY LATEST BLOG POST, ‘FIVE CORE PRINCIPLES OF EFFECTIVE PR’

CLICK ON THE IMAGE FOR MY LATEST BLOG POST, ‘FIVE CORE PRINCIPLES OF EFFECTIVE PR’

hi there

I’m a results-driven senior freelance public relations and communications consultant with 12 years’ experience working with clients to generate mass brand awareness and market cut-through, and position them as thought leaders in their industries.

I work with clients across multiple sectors, primarily focusing on enterprise technology; commercial and residential property; and sustainability, and am experienced delivering both B2B and B2C PR campaigns and communications activity.

Prior to becoming a freelancer in mid-2019 I was the head of PR and communications for Australia at leading independent global property consultancy Knight Frank for over four years, helping operatives and business leaders boost their profiles and overseeing the delivery of thousands of pieces of news coverage every year across major media including The Australian Financial Review, The Australian, state mastheads such as The Sydney Morning Herald / The Age, Domain, Mansion, Sky News, ABC News and more. My team was named the winner of the 2018 Public Relations Institute of Australia’s Golden Target Award for Best Corporate In-house PR Team in NSW.

Prior to my time at Knight Frank, I worked in the national PR team at JLL for three years after working on blue-chip, global brands (including Google, Sony, Westfield, Toyota, Philips Consumer Lifestyle and Intel) in some of Australia’s best PR agencies for over five years.

I am also a certified coach, writer and speaker. I work with clients to pivot their careers and launch businesses that create positive change in the world. Learn more about the coaching work I do here.


here’s what others say about working with me

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Bec was extremely easy to work with, guiding us from initial strategy to reporting on coverage. Her communication is second-to-none and her approach delivered beyond our expectations. I look forward to working with her in future and recommend her to others looking for an easy to work with, professional PR consultant in the property industry.

Shane stewart
Managing director, pontoon property

 
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Bec is a highly-motivated, trustworthy and accurate public relations consultant, who is also an absolute pleasure to work with.

carolyn cummins
commercial property editor, the sydney morning herald

 
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Bec is highly-regarded as a savvy PR operator and someone who delivers impressive results and coverage. Always engaging and approachable, she's generous when it comes to sharing her expertise that's built on an impressive career in PR and comms.

danielle yong
regional marketer (asia-pacific), knight frank

 
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Bec is a highly-engaged public relations consultant and has shown the ability to translate the technicalities of our industry and rework this in language anyone can understand. We have come to rely on her advice and communications expertise, as well as the high quality of work she produces.

TIM o’connor
executive director - head of office leasing (australia), jll

 
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Bec was an incredible mentor during my time at Knight Frank. It didn’t take her long to equip me with the skills needed to effectively deliver PR and communications for the business. Her guidance and support did not go unnoticed and I will continue using her teachings for the rest of my career and life.

rebecca koerber
external affairs advisor, lendlease

 
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Bec is a talented communications professional who is great to work with. She takes a strategic and integrated approach to maximising coverage and key messaging across print, broadcast, online and social mediums and within the business. I also trust Bec's media training to make me feel comfortable and well-informed ahead of interviews.

michelle ciesielski
director and head of residential research (australia), knight frank

 

a snapshot of some of the brands i’ve helped with PR and communications advice and activity during my career

i can help you and your brand with:

Developing a holistic communications strategy

Securing media coverage to build audience awareness

Professional copywriting to communicate your ideas

Creating content to promote you as a thought leader

Editing and optimising your marketing and sales materials

Award entry submissions that communicate your success

Media training and preparing for interviews and presentations

Managing and mitigating the impact of a crisis

Launching products, services and research

Identifying and preparing for speaking and trade events

 

Awards

MY TEAM AT KNIGHT FRANK WON THE best corporate in-house pr team (NSW)
2018 Public relations institute of australia golden target awardS

Education

bachelor of media (Writing), majoring in pr and journalism
macquarie university, 2005-2007

Contact

Email: becsands@becsands.com

Phone: + 61 (0)416 119 858

sydney, australia